WooCommerce Review: Most Customizable eCommerce Platform


WooCommerce is a monetizing add-on for WordPress.org. And not just some random monetizing add-on. With well over 10 million of downloads, it is one of the most popular add-ons for WordPress.


WooCommerce is divided into two “sections”: there are the core features, which come with WooCommerce itself, and additional features, which will require you to pay for some add-ons.

The features that are worth noting, which come as the core ones are:

  • Mobile compatibility
  • Location: it gets the customer address in order to calculate things like taxes
  • Dividing digital products from physical ones
  • Inventory management
  • Search engine
  • Statistics
  • Discount applying

And many more. Many more. Only with the features of WooCommerce itself, it’s possible to start selling right away.


Is it expensive? No, it’s free. WooCommerce is open-source, doesn’t charge for fees or things like that; it won’t cost you a single dollar. What will cost you, however, is WordPress.org hosting and add-ons. Running a full-fledged site has its own expenses after all.

Although, I have to say that it can still cost you less than other eCommerce solutions, like Shopify.

Size of Business

WooCommerce doesn’t have a specific size of business, since it is fit for both small and big companies. The one things to be careful of, is site traffic: when a lot of people visit your website, you have to make sure that you can keep up with the customers’ needs.

Ease of Use

Not only functional, but also easy to use. WooCommerce is a plugin after all, so all you need to do (if you’re familiar with WordPress) is to click some buttons on the plugin page and you’re done.

Once you’ve downloaded the plugin, you have to choose your theme for your store. There is the WooTheme option, which you have to purchase, and the free Storefront one. Both are really good.

Now you’re ready to add your products. Finally, you might say. The editor page does its work well, and I haven’t had any problem with it. Save your changes, and go to the next thing: order management.

The plugin lets you access your orders, adjust your shipping settings, see your products info and descriptions, track your inventory and much more more.

The shipping settings are very worth mentioning. WooCommerce comes with a calculator and a list of shipping options, giving you estimates of the prices based on the company you choose (UPS etc.).

All of these features can definitely be a little overwhelming, thus I recommend you watching some tutorial videos first. Once you see how it works, you’ll notice that it’s not that difficult.

Payment Processing

There are already 5 payment processing solutions that come right out of the box. While it may be sufficient at the start, it won’t be in the long run. However, you can add more payment gateways through add-ons.

Hardware and Software Requirements

In short, a WordPress website, a working and updated browser and a machine that runs it. One thing to note is that WooCommerce doesn’t work on IE 7 and below.

Customer Service and Technical Support

Keep in mind that WooCommerce is an open source plugin, so customer support isn’t its forte. However, you can simply send a ticket, which is usually answered in a couple of days. Keep in mind that the problem has to be related to WooCommerce, not to WordPress.

In case you have problems, you can check out the WooCommerce video tutorials and forum (in case you’ve purchased one of their products).


Security is solely in your hands, through WordPress. WooCommerce is nothing more than a plugin, and ultimately your site’s security is something that you have to ensure for yourself. Sure, WordPress and add-ons will help you in the task.

Final Verdict

WooCommerce is an inexpensive, free solution for changing your WordPress site into an appealing and fully-fledged eCommerce store. If you’re familiar with WordPress and you want an eCommerce website, don’t hesitate. Download WooCommerce, it’s free!

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