Magento Review: Best Ecommerce Platform for Enterprises
Most of today’s eCommerce solutions are developed and distributed by companies. With Magento, however, you are using an advanced, open-source eCommerce software, which will adapt to the growth of your business.
Magento’s pricing system is a bit different from other companies. The open-source version is completely free, which means that there aren’t any monthly payments to make, something that comes with a limit on the products you sell. This is isn’t the case with Magento, which will get your eCommerce website started in no time.
However, Magento also offers an Enterprise version, which comes at a very high cost, since it’ll let you modify and configure the back-end as you see fit, also through Magento’s certified developers. The investment you have to make is that of at least $18,000.
There is a lot that Magento offers, more than what you’ll need in most situations for your store. There are a lot of tools for SEO, advertisement and customer management which prove really useful in a lot situations.
Magento offers lots of tools, some even as plug-ins and extensions for even more capabilities. Some of the tools worth noting are:
- Templates & Design: this is one of the most important parts of your website, that of designing it. Even with no programming or tech knowledge, you can easily choose from the plethora of themes and templates the design you like the most.
- Multi-device: Magento will automatically recognize the browser you’re running for a further optimization, which works even on smartphones and tablets.
- Marketing Tools: optimizing sales and site visibility is crucial for a digital store’s success. The software includes lots of features for this purpose, such as SEO and sharing capability.
- Analytics: with Magento you can easily track all of the aspects of your eCommerce store, from visits to sales to inventory and stock management.
Help & Support
With Magento you have a wide range of resources in case you need help or find any problems with the software. Magento Enterprise users have also access to phone support, while for other plans you can use their ticket service.
In case you want to help yourself, you can use the Magento Help page, where you’ll find a knowledge base, with plenty of videos, articles and tutorials, the forum, where you can get help from the community and a well furnished wiki.
For those who like programming and the tech part of things, Magento offers various courses, training and certifications that will help you make the most out of the software.
Overall, Magento is a highly customizable eCommerce solution, that offers a very wide range of tools and features that will most likely be enough for your business, even in the future. The “problem” is that it isn’t that intuitive. Sure, you can easily customize the design easily, but what about the rest? Well, it’s a little more difficult.
However, this doesn’t mean that you are left in the dark by yourself. You have a wide range of tools and resources, also through the Magento website, with tons of videos and tutorials and videos that will explain how everything works. The learning curve isn’t that long, especially if you want to make a great website.
However, if you are just starting out and you want to just try selling digital, you might want to choose something easier and less time-consuming.