Ecommerce Shipping Guide for Small Businesses


Shipping is an important aspect for today’s eCommerce retailers. However, things are more difficult if you are a small business. Customers have very high expectations nowadays and it isn’t that easy to keep up.

If your business is new and you don’t know what shipping solution to adopt, or you want to make the process faster, these are the things to keep in mind.

Of course, shipping isn’t as easy as just picking an item and driving it to your residence. It’s a long process that providers and takes a lot of time to execute effectively. In any case, you have to make sure that your shipping methods are efficient, since they will affect how the opinion of the consumer regarding your store.

In general, you should adopt a shipping method based on these aspects:

  • Sales amount: how much do you sell throughout the year and when do you have the most sales?
  • Packaging: what materials do you need for you packages will influence costs and shipping time.
  • Shipping time: if your customers don’t need their product delivered the day after, consider how much you’ll be saving for choosing slower, but still efficient, shipping methods
  • Tracking: this will help you make sure that all of your shipments have reached their destination, simply by using a website or an app on your smartphone.
  • Weight: do your products have very different weights and how much do they weigh on average?

These are the fundamental things that you should consider for choosing a shipping solution that’s more suited to your situation.

New businesses generally don’t output a huge amount of volume sales. For this reason, you can rely on companies like UPS for your shipping matters. The bigger the business is, the more it will sell, so relying a single company isn’t a good solution. If you have an already developed business, you should look for more vendors, in order to execute shipments faster.

If you have to deliver big and heavy packages, an efficient solution is to rely on the USPS (US Postal Service). However, this isn’t the only option available, since you can also rely on drop shipping and 3rd Party Logistics. Both of these options are convenient for small eCommerce businesses, since they reduce shipping costs by a lot.

Nowadays shipping is as easy as ever. Tracking and controlling each of the steps of deliveries can be done both by the customer and the retailer. Seeing where the shipments have stopped and knowing exactly where your order is can be very convenient.

For preventing anything from going wrong, companies use advanced tools that can, for example, recognize bar codes and see whether the order is intact or not. Inefficiencies are kept to a minimum, and there’s a reason behind this. Less mistakes and more organization makes the customer satisfied, which can result in a good word being spread.

There are just a couple of things more that you should keep in mind, which are:

  • Consistent packaging: when packaging you want to use the best materials while keeping the space used to a minimum. Why? Because space influences shipping costs.
  • Returning: consumers don’t get to see or touch the product they’re buying when shopping online. This is why people return their purchases more often when they buy online compared to when they buy in a physical store. Be sure to have an effective return policy.

Meeting your customers expectation is the last thing you have to ensure. A good reputation results, ultimately, in more benefit, both for the customer and the retailer.

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